Finding ways to connect diverse audiences with archives is an art. It is also an important aspect of leadership. Jennifer Johnson, director of Corporate Archives at Cargill, Incorporated, discusses her essay “Cultivating Success: The Business of Archives” in volume one of SAA’s Archival Fundamentals Series III, Leading and Managing Archives and Manuscripts Programs. Jennifer describes working in a corporate setting and the importance of outreach, building relationships, and storytelling.
Jennifer is a contributor to Leading and Managing Archives and Manuscripts, edited by Peter Gottlieb and David W. Carmicheal (Society of American Archivists, 2019), which provides examples of successful leadership practices from the archives field and offers insight regarding key functions of leaders and managers: communication, strategies, resources and budgets, leadership in transformative change and crisis, building relationships within and beyond the archives, and leadership development.